Spotlight Series

The NF Spotlight Series lets you choose from targeted ad options aligned with our editorial calendar, putting your brand in front of the right audience at the right time.

Webpage Site Skin – $5,225

Create a custom, branded design that covers the background, borders, and key elements of a webpage. It gives your brand a prominent, immersive presence, while visitors engage with the content. It’s a great way to ensure your brand stands out and creates a memorable experience for users. 

SPECS: 4000 x 3000 px

Product Spotlight – $3,690

The ideal opportunity to showcase your latest product launches or company initiatives to National Fisherman’s highly engaged audience. With this package, you’ll connect with the right professionals at the right time, ensuring your message stands out to those who matter most in the commercial fishing industry.

Spotlight Specialty Newsletter Ad – $230

A special edition of our newsletter focused on the Spotlight topic, featuring a fresh design that grabs attention, will deploy twice a month. By placing a banner ad in this targeted communication, you’re reaching the right audience at the right time!

SPECS: 728×150 px

Spotlight Pop-Up Banner – $4,310

Maximize your exposure with a Pop-Up Banner placed alongside the month’s featured articles. This highly visible format ensures your message reaches the right audience at the right time—engaging readers who are already focused on relevant content, driving increased attention to your brand.

Spotlight Banner Ads – $340

In-Article Banner Ads are strategically placed within articles that align with each month’s Spotlight theme, ensuring your brand is featured alongside highly relevant content. This targeted approach increases the chances of capturing the attention of readers who are already interested in the topic, driving higher engagement and interaction.

Editorial Calendar

Each month focuses on key topics in the Commercial Fishing industry, offering the chance to align your brand with relevant, high-impact content.

Month

Topic

Description

Ad Close/ Materials Due

FEB
ELECTRONICS

Marine electronics have become indispensable tools for commercial fishing operations. These sophisticated systems provide essential information and capabilities that significantly enhance safety, efficiency, and overall success on the water. We’ll spend the month highlighting how these essential tools for navigation, communication, safety, and efficiency empower fishermen to make informed decisions, improve their catch rates, and ensure the sustainability of their businesses.

Jan. 16, 2026
APR
THE WORKING WATERFRONT

For a fishing vessel and its crew to succeed at sea, they depend on a strong foundation ashore. In April, National Fisherman will take a closer look at the essential shoreside services and infrastructure that help to keep the commercial fishing industry in business. We’ll go behind the scenes to spotlight the ports, shipyards, and marine professionals who build, service, maintain, and repair the fleets. Our coverage will explore everything from port development and facility upgrades to the boatbuilders, technicians, and port managers who keep the industry running.

Mar. 16, 2026
JUN
POWER & PROPULSION

Marine power systems are the heart of commercial fishing vessels, providing the essential energy needed for propulsion, navigation, communication, and onboard equipment. The choice of marine power system is a critical decision for vessel owners and operators, as it directly impacts fuel efficiency, performance, reliability, and overall operational costs. Across June, we’ll highlight what it means for fishermen to carefully consider factors such as engine type, fuel efficiency, power output, emissions, and reliability, vessel owners and operators can select the most suitable system to meet their specific needs and drive their business forward.

May 15, 2026
AUG
ALASKA

Alaska is home to the largest commercial fishery in the United States — and one of the most vital in the world. Throughout August, the National Fisherman team will deliver comprehensive coverage of this dynamic region, spotlighting the people, vessels, and technology that drive its success. We’ll also explore key news, trends, and developments to keep our readers up to date on the latest from the Alaskan fishing communities, docks, and fleets.

July, 17, 2026
OCT
PACIFIC MARINE EXPO

Pacific Marine Expo showcases the latest advancements in fishing equipment, technology, and services, helping fishermen stay competitive. Whether you’re a deckhand seeking to expand your network and advance your career, a business owner in search of the latest equipment, or a fisherman eager to stay updated on new regulations and solutions, there’s something at the event for everyone.

Leading up to the event in November and throughout October, you’ll find articles and content that shine a spotlight on the innovations and people that define the event. In addition to news and “only on NF” content, you’ll find exhibitor spotlights, speaker interviews, session previews, and post-show reporting throughout the month.

Sep. 14, 2026
DEC
GEAR & APPAREL

High-quality gear and apparel can significantly improve a fisherman’s performance. By choosing the right equipment, fishermen can enhance performance, improve safety, and ultimately achieve greater success on the water. In December, we’ll explore the products, people and perspectives that define what it means to make these choices on the water, highlighting how fishermen can make decisions that define their businesses and careers. We’ll be showcasing the factors to consider when selecting equipment for specific needs, highlighting the newest innovations and advancements in fishing gear and providing expert advice on how to get the most out of your gear across a series of articles and content.

Nov. 13, 2026